sHAPING THE FUTURE OF ELECTRIC MOBILITY_BUILDING BRANDS_COMMUNITIES AND CULTURES

Global sales leader and mobility executive with 20+ years of experience scaling brands across Europe and North America. Passionate about electric motorcycles, urban mobility, and the communities that power them.

CONNECT on LINKEDIN
CONNECT on LINKEDIN
A middle-aged man with glasses, a beard, and a shaved head, wearing a green jacket with a shear lining, standing against a plain white wall.

ABOUT

Global mobility executive shaping the future of electric motorcycling, while building culture through community and photography.

I’m Dominique Dutronc, a global business leader at the intersection of mobility, technology, and culture.

With over two decades of international experience across sales, marketing, and operations, I specialize in scaling emerging brands and driving growth in fast-evolving industries. Currently Managing Director, Global Sales at LiveWire, I focus on expanding the reach of electric motorcycles and building the dealer networks that will shape the future of urban mobility.

Before LiveWire, I led CAKE Europe and founded New York Classic Riders — a global riding community born from a simple belief: motorcycles are not just machines, they are a way to connect people, cities, and stories.

Today, my work sits at the crossroads of:

  • Electric mobility innovation

  • Community and brand building

  • Lifestyle and culture

What I Do

Scaling Global Mobility Brands

Driving international growth strategies, expanding dealer networks, and bringing new products to market across Europe and North America.

Building Communities

Founder of New York Classic Riders, connecting riders across cities and cultures, blending classic motorcycling with modern urban life.

Storytelling Through Lifestyle and Photography

Capturing moments on and off the bike — documenting the culture, people, and energy that define modern mobility.

Experience Highlights

  • Managing Director, Global Sales — LiveWire

  • General Manager, Europe — CAKE

  • Founder — New York Classic Riders

  • 20+ years leading sales, marketing, and operations across global markets

Special focus:

  • Market expansion

  • Dealer network development

  • Go-to-market strategy

  • Brand positioning

Perspective

The future of mobility is not just electric — it is emotional, cultural, and deeply human.

Technology alone does not build great brands. Communities do. Experiences do. Stories do.

This is what drives me: building ecosystems where products, people, and purpose come together.

Photography & Culture

Beyond business, I document the world through photography — with a focus on:

  • Urban life

  • Motorcycles and movement

  • Raw, authentic moments

This creative lens fuels how I approach brand building: with emotion, authenticity, and a deep connection to culture.

Writing & Insights

I share thoughts on:

The future of electric mobility

Building global brands

Community-driven growth

Leadership and scale

SEE MY CV
SEE MY CV

MORE

I am a Paris-based street photographer, entrepreneur and mobility freak. I have a rich multicultural background that influenced my professional and creative endeavors.

Having lived in both Paris and New York City, I have absorbed cultural elements from diverse global metropolises shaping my approach to life and people.

I’ve built a multifaceted career that spans entrepreneurship, community building, motorcycling and creative arts, particularly photography.

I am best known as the founder of the New York Classic Riders, a prominent motorcycle community he established in 2013. This organization, which has grown to encompass thousands of riders across New York City and the globe, focuses on fostering connections among motorcycle enthusiasts.

In addition to my work in the motorcycle space, I made significant strides in street photography. I have been featured in art projects such as Trope Paris, which is part of a series showcasing global urban landscapes.

I also have a significant role in the electric motorcycle industry, holding key positions related to sustainable mobility. I currently serve as the Managing Director for Europe, Middle East, and Africa (EMEA) at LiveWire, Harley-Davidson’s dedicated electric motorcycle brand. My work with LiveWire focuses on expanding the company’s footprint and its electric vehicle technologies in these regions​.

I was previously involved with CAKE, a Swedish electric motorcycle brand known for designing and promoting minimalist, sustainable, and high-performance electric bikes. I have been instrumental in CAKE’s expansion into the European market, contributing to their sales and marketing initiatives and advocating for cleaner urban transport solutions​. Until the company went bankrupt…

Camera equipment including two camera lenses, a Canon camera body, a Fujifilm camera, camera batteries, a camera strap, a camera lens, and various accessories on a wooden floor.
A city skyline featuring the Empire State Building and One World Trade Center in New York City, with numerous other skyscrapers.
A man with a beard sitting on a motorcycle in an urban waterfront area, with a city skyline featuring the Empire State Building in the background, during overcast weather.
A lighthouse with a red top on a rocky breakwater next to a body of water, with boats in the distance.